No Junk Mail – Inbound Marketing

Everyone would agree that marketing to your target audience is an integral part of building your business. Sounds simple enough, but when it comes to online marketing, the avenues are endless. New web applications and concepts are constantly being developed, and with the Internet ever evolving, some can get a little muddled in their advertising efforts and go about their marketing the wrong way.

Firstly, there are two major types of marketing – inbound and outbound. These are most easily defined by inbound being 'permission' and outbound being 'interruption'. If you think about these two words, one has an obviously more generally positive connotation than the other, and in this lies the secret to successful online marketing – inbound marketing, that is, marketing that is done with some level of permission and is usually specific , Is what works when you're trying to reach out to that massive online audience at your fingertips.

Outbound is on the way out

Outbound marketing is that traditional form of advertising that we all grow up with and that still surrounds us today. In fact, this type of marketing to the masses is everywhere. We all know that we can not walk down the street, open a magazine or switch on the television without seeing it, but advertisements accost us on escalator hand rails, inside golf holes, in public toilet cubicles, even on grocery registers. Every space deemed seeable to the public is strewn with advertising – and so it is no wonder that we have learnt to turn a blind eye to much of it; Which here lies the problem with outbound marketing. Not only do people grow annoyed by interruptive advertising, you are also less likely to find that one fish that wants what you've got if you throw a line out into the ocean.

Get found by the people that are looking

So what exactly does inbound marketing entail? In a nutshell, it is getting yourself or your business 'found' by people that are already out there searching for what you're offering. Through the Internet, you have access to millions of people worldwide, so of course (with the right strategy) you'll be able to find the group that is hunting for you. Inbound marketing also involves giving those potential customers what they want, in order to attract them to your business and brand.

Using digital media online is the surest way of successful inbound marketing. Social networking sites are great, as you not only establish your brand and place within the community, but attract those that are interested in what you have to sell or offer. And once those people are a part of your network, they are most likely there to stay, as long as you keep on giving them what they wanted in the first place. Take Facebook, for example. As people like what they see and join your Facebook group, or become your 'friend', you have a ready-made relationship with consumers that want exactly what you have. Pizza Hut, for example, has more than one million fans on Facebook – not only a testament to others of their popularity, but that is one million consumers that have a very high chance of consuming (pardon the pun) whatever new things Pizza Hut offers . That's effective inbound marketing.

Two-way = double the results

It is generally accepted that people do not like one-way communication on the Internet. With collaborative communication one of its greatest attractions, the World Wide Web has boundless opportunities for businesses to connect directly and personally with their customers, or would-be customers. Inbound marketing makes use of this in its two-way communication. Involving the consumer means the consumer feels good, and that's what you want. That way, your customers stick with you. Nobody likes feeling as if they're just a number. Say you're walking along and see huge billboard. You may like what you see, but then you walk away and may very well forget what you saw. Compare this to an online medium such as a forum, where you see others talking about a particular product, see good reviews, read the company's notes – you're definitely more more likely to get involved and become a customer, right?

Love the one you're with

So the idea of ​​inbound marketing is that you are reaching those that want to be reached. You have a better chance of building up a solid and long lasting relationship with the customer, so that when it comes to marketing, they do not mind you 'interrupting' them every now and again with special offers and new products. You've been quite willing to accept a call in the middle of a night from your mum or brother, because you'd assume it was important and necessary. Not so much if you did not recognize the number, though. The same works for marketing – being familiar with a consumer through two-way, online communication mediums means that your 'call' will be answered.

Perhaps you need to take a look at your current marketing strategy and see if there is enough inbound marketing. Remember, inbound marketing not only invites the customer 'in', building that relationship, but you become a larger part of that person's online life, and extremely lead to more a higher conversion rate.

An Introduction To Teacher Education

A teacher's job is a highly respected and specialized field, be it teaching kindergarten, grade school, high school, college, or post-graduate courses. Teachers are necessary in all fields of education, and in order to be teachers themselves, they need to be educated by experts in their desired fields.

Teacher education is a diverse field, covering numerous subjects and various methods of teaching. Teaching in any field is demanding and is a challenging task. Beyond regular education, some people choose to follow specialized paths, such as early childhood education or special education. These teachers need extra educational background in order to be certified to deal with their specific students. These teachers need to have intense patience and be friendly with toddlers. Innovative play way methods need to be adopted to ensure continuing interest among children.

Another specialized educational field is Montessori teaching. This style of teaching appears to be simple, but in reality, it is highly demanding. As this is a specific style of teaching, aimed at gifted or advanced students, with a degree of flexibility and customization not found in traditional curriculums, teachers will need to learn the best ways to work within the Montessori structure, and apply their educational background to This style of teaching.

Elementary or primary school is the backbone for all people's education. Thus, these teachers have to be able to convey basic principles, such as reading, spelling, writing and math, as well as cover basic science, social studies, and sometimes foreign language courses. Of course, all of this has to be taught in an age-appropriate fashion. Elementary teacher education focuses on methods that work best for young students.

High school teachers face challenges elementary school teachers usually do not. Because they teach teenagers who are dealing with the issues of adolescence and can often "act out," teachers need to learn how to engage and motivate this difficult age group. Subjects are taught in greater depth in high school, as well, so the teacher will need more specific knowledge. They also sometimes have to be ready to compensate for any gaps in elementary education, particularly deprivations in the basics – reading, writing and math.

Ultimately, the goal of teacher education is to provide future teachers – or teachers looking to further develop their teaching ability – with the skills that they need to convey essential information to their students. The training they will require depends on many factors, including the age group, subjects, and type of school that they will be teaching in.

Race, Ethnicity, and Participation in Leisure Activities

In "Gender and Leisure" by Susan Shaw and "Ethnicity, Race, and Leisure" by James H. Gramann and Maria T. Allison, the authors describe major ways in which race, ethnicity, and gender influence access and participation in recreation and leisure .

While distinctions of gender are fairly clear in examining the differences between males and females, despite the emergence of a transgendered community, a key difficulty in assessing the impact of race and ethnicity is the way these are defined. That's because of a growing multicultural society in the US, Europe, the UK and Canada, which are blurring traditional and ethnic distinctions. But, putting those difficulties aside, this article first discusses the influence of gender and then of race and ethnicity.

As Shaw points out, there are three main ways in which gender has influenced leisure – in terms of activity participation, the gendered nature of leisure constitutions, and through gendered outcomes of leisure. The activity approach has shown that a number of activities are stereotyped according to gender, and that there have been differences in "opportunities, experiences, and a time for leisure." For example, as can be readily observed by anyone who goes to a sports event or visits museums, art galleries, and public lectures, as confirmed by the research, there is a greater participation by men in "sports and physical activities" and by women In "arts and cultural activities." Then, too, there is a gendered nature to passive leisure, which affects the books, magazines, and film men and women read and view, as well as the hobbies and crafts they participate in. While Shaw notes that little research has examined these differences, these distinctions based on gender can already be seen in the way marketers target certain types of books, such as those on self-help and relationships to women, and those on sports and business to men . Similarly, films dealing with romance and relationships are targeted to women, and films featuring adventure and action to men.

Also, confirming what has been evident to the general public, in modern industrialized societies, men have generally had more time to participate in leisure activities, because of what sociologist Arlie Hochschild, who I studied with at UC Berkeley, calls the "second shift. " This is because working and married women have generally taken on most of the household and childcare chores at home, so they not only have participated in the paid work, but when they come home, they work again. Meanwhile, since they have been less engaged than women in the household, the men get to enjoy additional leisure time, thanks to their women partners.

However, these studies cited by Shaw about women having less leisure time were done in the 1980s and 1990s. In recent years, this distinction between the leisure time for men and women seems to be changing, according to the popular media, in that men are more importantly involved in splitting up the housework and parenting. This shift is even reflected in the popular media, where the men end up with the kids and learn to enjoy being dads, such as Once Fallen. At the same time, successful women workers are hiring nannies to do the housework and care for their kids and even hiring surrogates to birth them.

As for constraints, these differently affect the opportunities men and women have for leisure. For example, the 1980s and 1990s research cited has shown that women are more constrained than men because of household obligations and family commitments, and because they feel a social obligation due to the "ethic of care," where women may feel an obligation to care For others, so they feel less free to enjoy leisure for themselves. Then, too, women may feel constrained from participating in certain types of activities, because of their fear of violence (such as in boxing and wrestling) or their concern with their body image (such as in swimming), while men may resist participating in Activities that seem too feminine and threaten them masculinity (such as ballet).

When it comes to race and ethnicity, it is more complicated to measure either participation or constitutions, because of the problems in classifying people by race or ethnicity. These classification problems have occurred because of ethnic and racial diversity and multiculturalism, so the old census racial classifications are breaking down, as pointed out by Gramann and Allison. But those complications aside, much of the research has focused on the different ways that different ethnic and racial groups participate in outdoor recreation, and the results have indicated that Whites tend to participate more in these activities than minority group members. While one reason that many minority group members do not participate is due to their marginal position in society, wheree they have a lower income and can not afford to participate, have poor transportation, or fear discrimination, another factor may be cultural differences. Certainly, marginality could be a factor for those with limited incomes, when they have to pay substantial amounts to participate in leisure activities that are mostly participating in by Whites, such as going to dinners in expensive restaurants or paying entry fees for theater and other cultural Events.

But another key factor, apart from income and social class is that the members of racial and ethnic groups may have their own "culturally based value system, norms, and leisure socialization patterns," so they have different interests. An example of this can be seen in areas of ethnic concentration, such as Oakland, where there is a Chinatown in the downtown area, African-American areas in Western and East Oakland, and Latin-American areas in the Fruitvale district. In each area, there are different types of activities that appeal to those in the ethnic groups in the area, such as the dragon boat races of the Chinese, the Kwanza celebration of the African-Americans, and the Day of the Dead celebration of Mexican -Americans. Also, members of the different groups may like reading books and magazines as well as viewing films that feature their own racial or cultural group, whereas Whites are less likely to be interested in these culturally-based types of entertainment. As Gramann and Allison point out, such racially and ethnic based choices of leisure may occur because they are "expressions of culture" or they may be an indication of "selective acculturation". Then too, these culturally-based forms of leisure could be examples of "ethnic boundary maintenance," where individuals individuals chose to engage in certain activities to highlight their ethnic differences, such as when Native Americans have pow-wows around the country to celebrate their tribal Identities.

The Impact of the Internet on Contemporary Literature

Literature basically is everything that has ever been written. Anything from the earliest poems of Homer, to today's web pages, can be considered literature. But for a specific sense, there are various kinds of literature. Literature can be written in a specific language, like English Literature or be written by a specific culture, such as African Literature. But literature really means more than printed words and the internet certainly is a part of literature. I should note that the word literature comes from the French phrase belles-lettres, which means "beautiful writing". When a piece of work is called literature, it is usually considered a great work of art. The internet literature does not need to have this way for the fact that no one controls the internet literature. In the following essay I am going to speak about the impact of the internet on literature of nowdays.

There are two main classes of literature which are also present on the internet: fiction and nonfiction. Fiction is writing that an author creates from the imagination. Authors may include personal experience, or facts about real people or events, but they combine these facts with imagined situations (Moran, 45). In non-internet literature the project undergoes at least some sort of censorship in terms of what words can be used, yet the internet allows the authors to put anything they desire on the web site and enjoy it. Most fiction is narrative writing, such as novels and short stories. Fiction also includes drama and poetry. Nonfiction is factual writing about real-life situations. The principle forms of nonfiction include the essay, biography, autobiography, and diary (Browner, 90). The internet presents a new forms – internet pages, or internet books.

People read literature for a variety of reasons. The most common reason for reading is pleasure. People read to pass the time, or for information and knowledge. Through literature, people meet characters they can identify with, and sometimes find solutions for their own problems. With literature, a person can often understand situations that could not otherwise understand in real life (Koehler, 28). Often, just the arrangement of the words can be enjoyable, just as a child likes the sound of "Ring Around the Rosie", even though they might not understand what the words mean. There are four elements of literature: characters, plot, theme, and style. A good author has the ability to balance these elements, creating a unified work of art. The characters make up the central interest of many dramas and novels, as well as biographies and autobiographies. A writer must know each character thoroughly and have a clear idea about each ones look, speech, and thoughts. The internet literature is not difficult to create for the fact that unlike "traditional" literature the internet literature requires minimal start up costs (Moran, 47). And because reading usually involves convenience, at some point of time one would not be surprised to see convenient electronic devices that could be transported anywhere and would download books from the Internet and present them in digital format.

Motivation is the reason for characters actions. A good writer will be sure that the motives of a character are clear and logical. The internet writers do not have to be this way, they are not controlled and they severely risky anything by publishing online. Setting is where a character's story takes place. The plot is built around a series of events that take place within a finite period. It is what happens to the characters. No rules exist for the order in which the events are presented. A unified plot has a beginning, middle, and an end. In literary terms, a unified plot includes an exposure, a rising action, a climax, and a denouement, or outcome. The exposure gives the background and situation of the story (Browner, 93). The rising action builds upon the exposure. It creates suspense, or a reader's desire to find out what happens next. The climax is the highest point of interest, also a turning point of a story. The denouement is the conclusion. The theme is the basic idea expressed by a work of literature. It develops from the interplay of character and plot. A theme may contain morals, to warn the reader to lead a better life or a different kind of life. The internet literature does not have to be this way at all because no one controls it. The write take minimal risk in terms of investment, yet possibly can find readers from all over the world, which can pay for the e-book and download it to their own computers, is very high (Moran, 49).

A serious writer strives to make his work an honest expression of sentiment, or true emotion. They avoid sentimentality, which means giving too much emphasis to emotion or pretending to feel an emotion. A writer of honest emotion does not have to tell the reader what to think about a story. A good story will direct the reader to the author's conclusion. Style is the way a writer uses words to create literature. It is difficult to enjoy a story's characters or plot without enjoying the author's style (Browner, 98). The style of an author is as important as what he is trying to say. Point of view, or the way a story is presented, is another part of style. A writer may tell a story in the first person, using the pronoun I, as though the narrator were a major or minor character in it. Or, the writer may use the third person method, in which the narrator stands apart from the characters and describes the action using such pronouns as he and she. There are two types of third person views: limited and omniscient. In the third person limited point of view, the narrator describes the events as seen by a single character. In the third person omniscient, or all knows, point of view, the narrator reports on what several characters are thinking and feeling. Reading is an unintentionally personal art. There are no final rules for judging a piece of writing. Often, people's judgment of a work can change as taste and fashion change. Yet the classics continue to challenge readers' imaginations and give ageless advice. Shakespeare will most likely be as popular a hundred years from now as he is today. That is power of literature. Literature is timeless (Moran, 53).

It should be noted that literature can have many and different values ​​on a person and it is the internet that allows literary values ​​to be delivered to the audience without any barriers. It is all depending on the story and the value or moral issue the author wants, you, the reader to get out of it. The value literature had on me was actually hard to put into words. But to understand the value of literature you must know the definition of value and literature. Value has many meanings but there is two that relate (Browner, 102). Worth in usefulness or importance to the possessor and a principle, standard, or quality considered worthy or desirable. Literature is a body of writings in prose or verse. Literature produces value because it is basically an analysis of an experience or situation (Koehler, 30). I got a different value out of each story. With Mark Twain's The Adventure of Huckleberry Finn it showed me that one does not have to be civilized or conform to the ideas of society to become cultured or mature. With Huck Finn he ran away from everything that was considered civilized (Moran, 58). He had nothing and really did not want anything. But at the same time he experienced and matured living dangerously. This made me value Huck's adventure and take it as my own. Huck proves his marriage when he comments on how the king and duke dupe the villagers into believing that they are the dead man's brothers, and Huck says, "I never see anything so disgusting." (Twain 163) Even though the king and duke commit An awful act on the villagers he still feels sorry for them when they get tarred. Huck comments, "Human beings can be awful cruel to one another." (Twain 225) In William Faulkner's Barn Burning it told a man named Abner Snopes who burned barns when upset or mad. This was his way of getting back at them. "Barn Burning" has two very evident struggles (Browner, 105). Abner oppresses his family just as the upper class has oppressed him. "Barn Burning" to me is based on misdirected anger. Which is basically happening in these days. For example, a teenager and his parents have it out, he leaves, and now his anger is directed toward anything in his pathway. "Barn Burning" has a value in that it shows in life that people actually misdirect their anger. Such as in the school shootings and bomb threats that have occurred in the past couple of years (Koehler, 33). Just like Abner Snopes felt like an outsider to the upper class, so did the students who committed these violent acts. In "The Swimmer", it made me value life and what it brings. Because if your not careful or you do not watch out it will past you up without notice (Browner, 109). As with "Everyday Use", one of the daughters did not value who she was or who she was because she was going out looking for her history. Which she already had at her fingertips.

Conclusion:

In conclusion I would like to note that reading all of the literature which colleges and universities assign to their students involves very high costs to the society in terms of paper consumption and time wasting (that involves going to the library, or to the book shop, Etc). The internet and the ability to download the books from online to one portable device would reduce the costs, save the trees, and will make people more efficient. I realize that there are a lot of things that we as people in this society take for granted. Literature has made me value a lot of experiences and situations so far and I enjoy holding the paper book in the evening preparing for the next day, yet I do not protest against the use of the digital technology to create digital books that would contribute not only To the efficiency but also to the reduced costs to the whole society.